The poster is the modern fresco

This post is also available in: Italian

“The fresco wrote history upon the walls of churches and palaces…There were no books, one read the frescoes…The poster is the modern fresco, and its place is the street. It lasts not five centuries but two weeks, and then it is replaced.” Le Corbusier as quoted in: Colomina, Beatriz. “L’Esprit Nouveau: Architecture and Publicité,” in Colomina, Beatriz and Ockman, Joan (eds.): Architectureproduction.217

Be Sociable, Share!