Fashion Metaverse.
Consapevolezza del Metaverso
tra comunicazione, psicologia e pedagogia
 
Online Conference
19th March 2024 – 4:30 p.m.

Are you a company or professional in the fashion industry?
Are you a company that makes digital avatars or other technologies for the Metaverse?
Are you passionate about fashion and the Metaverse?

Attend the Fashion Metaverse. Consapevolezza del Metaverso online conference!
Participation in the event is free after registration.
For info write to: >>> maddalena@maddalenadesign.it!
(The conference is held in Italian)
 
The first meeting of the lecture series presented the technological aspects of the Fashion Metaverse through three outstanding corporate testimonials.
This second meeting aims to be a reflection on how the experience of the Metaverse and the Virtual dimension are affecting and will affect our lives and work.

Operational tools to delve into the Metaverse

The fashion industry has already taken some significant steps but, especially in Italy, the opportunities offered by the Metaverse are not well known.

Chic Words has therefore decided to initiate the research project Virtual Influencers: opportunities and critical issues for the Fashion Metaverse, in collaboration with the IUSVE University Institute of Venice, to investigate the communication and marketing possibilities offered by the new virtual worlds and make available to companies, professionals and enthusiasts in the ICT and fashion sectors some reflections of the Metaverse and its potential.

The working team includes professionals and academics:

• Maddalena Mometti, Project Coordinator e Communication Department consultant;
• Giovanni Fasoli, Consultant Pedagogy Department;
• Marco Zuin, Consultant Psychology Department.

A Community for Innovation

The idea for this research project stems from Chic Words’ desire to investigate the new frontiers of innovation in the fashion industry.
Through the blog, the research project, and a series of online and in-person events, we would like to create a community to initiate synergies with companies, professionals, and academic specialists, who wish to materialize innovative ideas in fashion, sharing values, passions, and goals from a Human-Centered Design, ethics, and sustainability perspective.

A free operational guide

Through the research project, an operational guide to the Metaverse dedicated to fashion businesses and professionals has also been developed and will be made available online a few days before the second online conference.
The report will be available also in English a few days after.

Program of the March 19th online conference

16:30 – 16:50
The Virtual and Us
Maddalena Mometti, Researcher – IUSVE University Institute and Editor in Chief of Chic Words Blog

16:50 – 17:10
The research project Virtual Influencers: opportunities and critical issues for the Fashion Metaverse to investigate the communication and marketing possibilities offered by the new digital worlds.
Maddalena Mometti, Giovanni Fasoli, Marco Zuin, university lecturers – IUSVE University Institute

17:10 – 19:10
Awareness of the Metaverse between Communication, Psychology and Pedagogy.
Conduce Maddalena Mometti

18:50 – 19:10
The research project Virtual Influencers: opportunities and critical issues for the Fashion Metaverse to investigate the communication and marketing possibilities offered by the new digital worlds.
Three-voice multimedia dialogue and commentary on case studies of interest.
Maddalena Mometti, Giovanni Fasoli, Marco Zuin, university lecturers – IUSVE University Institute

19:10 – 19:30
Questions from the audience

For info write to: >>> maddalena@maddalenadesign.it!

Fashion Metaverse.
Fare Innovazione unendo Moda e Tecnologia
Online Conference
14th November 2023 – 4:30 p.m.

Are you a company or professional in the fashion industry?
Are you a company that makes digital avatars or other technologies for the Metaverse?
Are you passionate about fashion and the Metaverse?

Attend the Fashion Metaverse online conference!
Participation in the event is free after registration.
For info write to: >>> maddalena@maddalenadesign.it!
(The conference is held in Italian)

Operational tools to delve into the Metaverse

The fashion industry has already taken some significant steps but, especially in Italy, the opportunities offered by the Metaverse are not well known.

Chic Words has therefore decided to initiate the research project Virtual Influencers: opportunities and critical issues for the Fashion Metaverse, in collaboration with the IUSVE University Institute of Venice, to investigate the communication and marketing possibilities offered by the new virtual worlds and make available to companies, professionals and enthusiasts in the ICT and fashion sectors some reflections of the Metaverse and its potential.

The working team includes professionals and academics:

• Maddalena Mometti, Project Coordinator e Communication Department consultant;
• Giovanni Fasoli, Consultant Pedagogy Department;
• Marco Zuin, Consultant Psychology Department.

A Community for Innovation

The idea for this research project stems from Chic Words’ desire to investigate the new frontiers of innovation in the fashion industry.
Through the blog, the research project, and a series of online and in-person events, we would like to create a community to initiate synergies with companies, professionals, and academic specialists, who wish to materialize innovative ideas in fashion, sharing values, passions, and goals from a Human-Centered Design, ethics, and sustainability perspective.

A free operational guide

Through the research project, an operational guide to the Metaverse dedicated to fashion businesses and professionals has also been developed and will be made available free of charge to all those who register for the November 14th online convention. The report will be available also in English.

Program of the November 14th online conference

16:30 – 16:50
What is the Metaverse? What does the Metaverse have to do with the fashion industry?
Maddalena Mometti, Reseracher – IUSVE University Institut and Editor in Chief of Chic Words Blog

16:50 – 17:20
How do you access the Fashion Metaverse experiences?
Maddalena Mometti, Reseracher – IUSVE University Institut and Editor in Chief of Chic Words Blog

17:20 – 18:50
Interview with One o One Games, Centounopercento and Virtuall Pro companies: what communication opportunities for the Fashion industry are there in the Metaverse?
Led by Maddalena Mometti

18:50 – 19:10
The research project Virtual Influencers: opportunities and critical issues for the Fashion Metaverse to investigate the communication and marketing possibilities offered by the new digital worlds.
Maddalena Mometti, Giovanni Fasoli, Marco Zuin, university lecturers – IUSVE University Institute

19:10 – 19:30
Questions from the audience

For info write to: >>> maddalena@maddalenadesign.it!

Here are some of the most interesting videos on the Metaverse:

The history of the Metaverse through the most significant videos

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• 2021 Otctober 28th – Mark Zuckerberg announces Meta and the Metaverse innovations – >>> Click to watch the video
• 2022 February 26th – Interview with Mark Zuckerberg by Lex Fridman – >>> Click to watch the video
• Burberry Virtual Store – >>> Click to watch the video
• 2022 March 22 – Ari Meilich,one of the co-founders of Decentraland, explains his idea of the Metaverse interviewed by Scott Melker (The Wolf Of All Streets Podcast) >>> Click to watch the video

Virtual Worlds before the Metaverse

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• The Legend of Zelda – >>> Click to watch the video
• Call of Duty - >>> Click to watch the video – >>> website
• Animal Crossing: New Horizons - >>> Click to watch the video – >>> website
• Fortnite - >>> Click to watch the video – >>> website

Metaverse Fashion Week 2023 by Decentraland

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• Chic Words reportage on the MVFW 2023 – >>> Follow me on Tik Tok
• The Fabricant at MVFW 2023 – >>> Click to watch the video

The Metaverse access guide for all fashion-loving souls continues.

Follow me on Tik Tok https://www.tiktok.com/@chicwords for a wonderful reportage on Metaverse FASHION Week 2023 by Decentraland!

Follow me on Tik Tok!

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The Metaverse access guide for all fashion-loving souls continues.

Follow me on Tik Tok https://www.tiktok.com/@chicwords for a wonderful reportage on Metaverse Art Wekk 22 by Decentraland!

Follow me on Tik Tok!

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The Metaverse access guide for all fashion-loving souls continues.
If you still think that the Metaverse is not a fashion theme, I share with you a quote by Pierre Cardin: “The clothes I prefer are those that I invent for a life that does not yet exist, the world of tomorrow.”

For those who missed the previous post, you can find it here:

• >>> Introduction to the Fashion Metaverse

For everyone else, read on!

Steps to enter the Metaverse

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In the Metaverse, there are 3 main levels of interaction.
Type in the web address of the platform you want to visit.

• level 1 – log in as guest, to have a quick look;
• level 2 – create a free account, to interact with other users and perform tasks;
• level 3 – associate a Wallet with your account, to access all functionalities and explore all territories, you have to delve into the world of cryptocurrencies (coin) and create a digital wallet.

The third level may seem complicated, but there are actually management platforms that come to our aid.
The important thing is to understand what cryptocurrencies (coins) are, what they are for, and to use them responsibly and consciously.
Cryptocurrencies are virtual currencies, virtual money in short.. They are called virtual because they do not exist in physical form, but are generated and exchanged exclusively by electronic means. Their name is a combination of the terms cryptography and currency. Cryptography is the use of advanced mathematics to protect data.

Metaverses are virtual worlds with their own internal economy, which is based on cryptocurrencies. Within the metaverse, it is possible to buy digital objects, but what one actually buys are digital certificates of ownership stating that one has rights (different depending on the object) to what one has bought. Such certificates are called NFTs (Non-Fungible Tokens).

Digital objects that can be purchased in this way are virtual fashion garments and accessories or digital gadgets that can be used in video games, but also intellectual property rights to works of art such as songs, paintings or patents.
Wallets are secure systems for storing, sending and receiving digital currencies such as Bitcoin, Dash, Ethereum, etc. Most currencies have an official wallet and some recommended third-party wallets.

This all sounds very complicated but with an example it will become clearer.

• Don’t miss the next article or follow me on >>> Tik Tok!

See you soon!

******
For a technical presentation of cryptocurrencies and to use them with an awareness of the possible risks, I recommend consulting >>> the website of CONSOB, the Italian financial market supervisory authority.
For a clear and concise discussion of NFTs, I recommend >>> the Borsa Italiana website.
This article is for information purposes only and is in no way intended to encourage the use of cryptocurrencies and/or related financial services.
******

The research project
in partnership with IUSVE University

---

This topic fascinates me so much that I decided to start a dedicated research project.
The project will analyze the opportunities of interest to the Fashion industry offered by the Metaverse and it will involve both Fashion professionals and enthusiasts!
If you would like to participate in exclusive digital events and/or share your opinion on the Fashion Metaverse please subscribe to >>> our mailing-list.

Here you can find more information:

• >>> Virtual Influencers for Fashion Metaverse
  Description of the research project and presentation of the team!

IMAGE
[Picture 1] Image taken from Pexels.com, author Cottonbro.

You know: my greatest passions are Fashion and Technology . If technological innovation goes hand in hand with the creation of glamorous experiences, clothes or accessories, I am absolutely unable to resist!
The latest in technological glamour is the span style=”color: #7c8aa4;”> Fashion Metaverse, a term that has become so viral but is not always understood correctly.

“The term “Metaverse” is composed of two words: “meta” means “beyond”, and “towards” means “universal”.
The word Metaverse was first used in 1992 by Neal Stephenson within the cyberpunk novel Snow Crash to refer to a “a 3D virtual world populated by digital human replicas by which a convergence zone of interactive virtual spaces is defined.”[Note 1]

What is the Metaverse?

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So what does Metaverse mean today?

• It is the evolution of the Internet towards a more immersive and immersive experience.
• A new universe in which digital and physical influence each other.
• A set of interactive virtual spaces, in which the human presence is represented by Avatars..

.

Pay attention! We are not talking about an imaginary dimension, but a concrete reality, the first manifestations of which we are beginning to see, and in which all human activities in the physical world (educational activities, economic activities, entertainment, and even the monetary system) find a digital transposition. What happens in digital space has real repercussions on the world made of atoms: purchasing goods, company meetings, collaborations, events,… are some of the examples of what is already happening in the Metaverse. It is up to us to understand when and why to enter this new universe.

How can you access the Metaverse?

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So how can you access the Metaverso?
There are several virtual spaces and platforms to choose from and many are emerging. The enthusiasm of users and companies that are doing business with the Metaverse is very high! The situation is constantly evolving.

hardware point of view:

• a computer with a stable Internet connection is sufficient to visit some digital realities;
• others are visited via a Smart Phone;
• and still others, for a truly immersive experience, require the use of Virtual Reality Visors.

The keys to enter the various digital spaces are different:

• the access to platforms such as Decentraland and Roblox is allowed to everyone by creating an account on their site;
• other particularly exclusive digital lands are only accessible by invitation

Fashion Metaverse

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Characteristics such as Exclusivity, Innovation and Technology could not fail to attract the Fashion World, which immediately seized the opportunity to create new experiences and new aesthetic expressions. Names such as Gucci, Moncler, Benetton and Luis Vuitton are entering this new universe.
The strategies followed are multiple: creation of events and fashion shows, digital or physical accessories to be used within or in the physical world, creation of wearable accessories. All wrapped in an aura of innovative style that makes the Fashion Metaverse truly appealing, not only to gaming enthusiasts!

And Chic Words is here to tell you about this!

Some previews had already been hosted on our pages:

• >>> Digital Glamour: when fashion opens up new worlds An example of a virtual fashion show told through an interview with the founders of Bigthinx

 

• >>> Green Carpet Fashion Awards 2020 An event realised during the lockdown that brings together holograms, television instruments within 3D reconstructions of Teatro Alla Scala in Milan!

Follow the next posts!

The research project
in partnership with IUSVE University

---

This topic fascinates me so much that I decided to start a dedicated research project.
The project will analyze the opportunities of interest to the Fashion industry offered by the Metaverse and it will involve both Fashion professionals and enthusiasts!
If you would like to participate in exclusive digital events and/or share your opinion on the Fashion Metaverse please subscribe to >>> our mailing-list.

Here you can find more information:

• >>> Virtual Influencers for Fashion Metaverse
  Description of the research project and presentation of the team!

 
 
 
 
NOTE
[1] Excerpt of the definition of metaverse from the online Encyclopaedia Treccani (Italian language).
 
 
 
 

IMAGE
[Picture 1] Image taken from Pexels.com, author Cottonbro.

2020-2021 was a two-year period that revolutionised industry and above all Fashion Industry, accelerating the implementation of the Digital Transformation of businesses.
The virtual dimension has become a free space, on one hand to express oneself on a personal level, on the other one to do business, so much so that the Internet is evolving towards the new concept of the Metaverse.

Inside the Metaverse, the human presence is represented by Avatars: digital representations of real individuals, or completely fictional characters, created by communication studios or brands.
The avatars of greatest interest are the Virtual Influencers, which are having interesting developments in the communication strategies of several fashion brands, an industry sector where they have been adopted most frequently, gaining millions of followers.

Virtual Influencers:
a research project

Chic Words is carrying out a research project for IUSVE University:

1. to identify and explore the interesting opportunities for business, communication, brand and community development related to the use of Virtual Influencers in Fashion Industry;

 

2. to understand how to use Virtual Influencers as a strategic tool in a conscious way, taking into account the effects that human-digital interaction can have from an anthropological, psychological and educational perspective.

Join us!

If you would like to collaborate on the research project or stay updated on our activities, >>> subscribe here to our mailing list or write to: >>> info@maddalenadesign.it!

Maddalena Mometti Project Coordinator Designer, Innovation Manager, High-Tech Fashion & Metaverse Evangelist.

Giovanni Fasoli Researcher Psychotherapist and Educator.

Marco Zuin Researcher Rsearcher in Psychology.

Are you a Fashion Company
or a fashion professional?

Would you like to become one of our case studies of excellence?
We are going to develop digital events and communication tools to foster interest on Fashion Metaverse and Virtual Influencers. We can give you visibility within such initiatives. Contact us:>>> info@maddalenadesign.it!

Are you a Company in ICT sector
working on Digital Avatars
or other technologies for the Metaverse?

Would you like to become one of our case studies of excellence?
We are going to develop digital events and communication tools to foster interest on Fashion Metaverse and Virtual Influencers. We can give you visibility within such initiatives. Contact us:>>> info@maddalenadesign.it!

Are you passionate
about Fashion and the Metaverse?

Would you like to share with us your interests and reflections?
We can keep you updated on the free digital events we are organising. Subscribe here to our mailing list or write to: >>> info@maddalenadesign.it!