Virtual Influencers for Fashion Metaverse

Chic Words | Virtual Influencers - research

2020-2021 was a two-year period that revolutionised industry and above all Fashion Industry, accelerating the implementation of the Digital Transformation of businesses.
The virtual dimension has become a free space, on one hand to express oneself on a personal level, on the other one to do business, so much so that the Internet is evolving towards the new concept of the Metaverse.

Inside the Metaverse, the human presence is represented by Avatars: digital representations of real individuals, or completely fictional characters, created by communication studios or brands.
The avatars of greatest interest are the Virtual Influencers, which are having interesting developments in the communication strategies of several fashion brands, an industry sector where they have been adopted most frequently, gaining millions of followers.

 

Virtual Influencers:
a research project


Chic Words is carrying out a research project for IUSVE University:

  1. to identify and explore the interesting opportunities for business, communication, brand and community development related to the use of Virtual Influencers in Fashion Industry;
  2.  

  3. to understand how to use Virtual Influencers as a strategic tool in a conscious way, taking into account the effects that human-digital interaction can have from an anthropological, psychological and educational perspective.

 

Join us!


If you would like to collaborate on the research project or stay updated on our activities, >>> subscribe here to our mailing list or write to: >>> info@maddalenadesign.it!


Chic Words | Maddalena Mometti Maddalena Mometti
Project Coordinator
Designer, Innovation Manager, High-Tech Fashion & Metaverse Evangelist.

Giovanni Fasoli Giovanni Fasoli
Researcher
Psychotherapist and Educator.

Marco Zuin Marco Zuin
Researcher
Rsearcher in Psychology.

 

Are you a Fashion Company
or a fashion professional?


Would you like to become one of our case studies of excellence?
We are going to develop digital events and communication tools to foster interest on Fashion Metaverse and Virtual Influencers. We can give you visibility within such initiatives. Contact us:>>> info@maddalenadesign.it!

 

Are you a Company in ICT sector
working on Digital Avatars
or other technologies for the Metaverse?


Would you like to become one of our case studies of excellence?
We are going to develop digital events and communication tools to foster interest on Fashion Metaverse and Virtual Influencers. We can give you visibility within such initiatives. Contact us:>>> info@maddalenadesign.it!

 

Are you passionate
about Fashion and the Metaverse?


Would you like to share with us your interests and reflections?
We can keep you updated on the free digital events we are organising. Subscribe here to our mailing list or write to: >>> info@maddalenadesign.it!

 
 



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