Unconventional storytelling
about high-tech fashion & fashion lifestyle in Venice

I’ve always been a huge fan of fashion magazines. Ever since I was 13, Sunday morning consisted of an immersion in the perfume of glossy pages, mixed with samples of the last famous essences. I loved getting lost inside photo shoots, finding myself in an instant in a sumptuous villa overlooking the sea, in an exotic safari and then at a beauty center in the Swiss Alps. It was a small moment of escape and an opportunity to discover beauty tips on how to improve myself or my lifestyle.

At the present time the same magazines does not give me that thrill any more. Perhaps because of the crisis in the publishing industry, that has also begun to scratch the most popular magazines, which are made thinner by reducing the number of photo shoots in exterior locations and reducing the number of specialist articles. But most probably I have changed, but without any of my friends magazines following me. However, as I think many young readers like me, I am no longer reflected by current publishing. So I decided to create a publishing project tailored for me and for contemporary young, smart and chic women.

I would like to create a website that tells fashion in a new way, avoiding empty words, adjectives, quotes of actresses, styles, movements and brands without a reason. I would like to talk about fashion in a more pragmatic way, similar to how usually we talk about design. Speaking of fashion elements that are meant to last or at least, going to understand if they are meant to last. Not about fashion as seasonal trends.
I want to go and see how collections are created, which items and technologies make a dress special, which ones let it fits you in the right way and which skills built the quality of a dress. Those skills that mean that when I wear a dress, I feel it is a nice piece, special, soft, made with care!

And so I want to go to investigate which are traditional fabrics, against this rampant globalization, and beginning around me.

Without forgetting the overall scale, but selecting what it is truly interesting in globalization or new technologies. Technologies that allow access to remote resources, carry local things elsewhere, but without losing the charm, without losing their roots and in a smart way.
Revealing to you what are, in my opinion, the new frontiers of fashion. They still have not been developed fully, but I’ve already seen some examples soooo interesting. I am thinking of the Ralph Loren’s Polo Tech, Katy Perry’s costumes or Cute Circuits’ clothes.

We will see how high-tech technologies are used to create custom clothing, convertible, which can change color form, and function. Without forgetting, in this way, that if the dress becomes a technological object, it will have a different life: I can not think of throwing it after one season! Also because its recycling could become a big problem!
The recycling of tissues is already a problem, but in the case of the high-tech fabrics, as well as for electronic devices, the issue is even more complicated. And I think it is time to start asking ourselves these questions. Certainly not to give up fashion – I could not live without, and you? – but to allow fashion to evolve into a new era, the most intriguing because it will be surrounded by an aura of awareness!

Two main sections for Chic Words blog

I decided to organize my blog in two main sections: High-tech Fashion and Venetian Glamour.

>>> High-tech fashion

Thanks to the fact that designers are applying innovative technologies and discoveries of science to cloths, fabrics and processes, fashion opens the way to a new aesthetic. The same concept of what is elegant changes considering new scenarios: is it chic to show off your own tweets on your dress or not? Is it just a passing fad or can it become a custom that lasts over time? Which data should be shown and emphasized and which should not? It is also a manifestation of personalization, identity and its values.
But users of the near future which values ​​will they have?

 
>>> Venetian Glamour

Venice is rich in ancient artisan realities that are handed down to the present day, which must be discovered and rediscovered in the light of contemporary taste. In recent years, the old shops are opening up to contaminations with different approaches and styles. We will travel together through the “calli”(the name of venetian streets) to get to know these realities.

All images are created by Maddalena Mometti

The glamour of Internet of Things

Nowadays, thanks to the widespread diffusion of Information and Communication technologies, we are experiencing a new dimension where real and virtual worlds overlap in every aspect of our daily lives.
Objects and environments are becoming intelligent and they are going to be capable of talking to each other and exchanging information giving life to the Internet of Things.

What about fashion?
Fashion designers have already started enjoying high-tech textiles, sensors and the wonderland of computer science to make our dreams a reality.
Let’s have a look inside the future of fashion and design and let’s start a discussion together looking at new designers’ creations,in order to understand when smart technologies gave rise to glamorous outfits, chic accessories and smart homes and when they did not. When wearing this kind of cloths is cool and when it is not a good idea.

High-tech insights

>>> Chicwords fly
My blog attracted the attention of some editors, inside this post you can find the links to the essays I wrote during my collaboration with other journals.

>>> Wearable Technologies in Venice
I tell you about the speech I held during Venice Design Week 2016.

>>> The human side of data
A reflection about the use of data in the context of tele-medecine and wearable design.

>>> High-tech Fashion section
Visit this section in order to find all posts about high-tech fashion.

 
 
Picture by Maddalena Mometti

To walk in Venice, you will need to carefully choose your own outfit, not to hurt the Lady!

I have always thought that Venice was one of the most chic city of the planet. Every view, even the smallest and hidden one, is ennobled by the presence of a slice of the lagoon, a decoration, a column or just the unexpected birth of a flower among the stones.

As soon as you exceed the threshold of Piazzale Roma or the train station stairs, the last slender connections with the rest of the world, you enter a new dimension of space and time. The cry of seagulls, the lapping of the water and the voices of tourists … and then there in front of us Mrs. Lagoon each day with a new dress.

You should know that Mrs. Lagoon, languidly lying between the banks of the canals, is very charming. She waits for sunrise lights to have a look at the dome of the sky, and then, in a hurry, she runs to choose the dress that best accords with the colors of the day.
When you walk around the Calli, the fashion-show begins. To walk in Venice, you will need to carefully choose your own outfit, not to hurt the Lady! She sometimes likes to test us with the high tide,wind or snowflakes. Those who has entered into the mood of the city knows that, to be chic in Venice, it take some commitment and savoir faire. After all, Venice is the home of soap, perfume and the first beauty practices in Europe!

I’m going to find out for you where and how the Venetian glamour was born, which are the artisans of the fashion industry still active and their precious offerings.

Venetian Glamour insights

>>> Coco Chanel the artist that writes with fabric
I went to meet Coco at the Culture Chanel exhibition at the Ca ‘Pesaro Museum in Venice.

>>> Midnight in Venice and the origins of the union between the lagoon and fashion
I crossed the beginning of the fifties, discovering that the Centro Italiano della Moda (founded in 1949 in Milan) chose Venice, and the Excelsior Hotel and the Palazzo del Cinema in particular, to give life to a series of events to tell the meeting between textile industry and fashion.

>>> Venetian Glamour section
Visit this section in order to read all posts about Venetian Glamour.

Pictures of Venice by Maddalena Mometti